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Communications Manager

Aug. 2021 - present
Arizona Society of CPAs
Event Marketing · Graphic Design · Data Analysis · Journalism · Social Media

  • Communicated the value of membership, education and advocacy to customers through compelling content. Lifted the reputation of the CPA credential and challenged stereotypes to increase interest in profession through storytelling.

  • Led magazine production as editor-in-chief. Identified subject matter experts and wrote/edited articles. Supervised authors, contractors and vendors. Developed editorial committee.

  • Managed editorial calendar to align cross-department marketing needs through newsletters, website, blogs, social media, private forums, podcasts, videos and print media.

  • Increased LinkedIn following by 85% over 12 months and continued to monitor analytics and adjust content mix for all social media platform.

  • Interviewed employees and company leaders to write technical and human interest stories. Celebrate employee wins, communicated change and shared exciting news within the organization.

  • Edited content and manage subject matter expert relationships.

  • Analyzed newsletter analytics and proposed tactics for fostering employer brand engagement

  • Conducted global HR communications audit and suggested improvements to processes.

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Writer/Storyteller, HR

June 2020 - May. 2021
onsemi
Data Analysis · Writing · Research · Content Strategy

  • Designed 20+ ebooks in content strategy initiative to repurpose articles and resources.

  • Managed Twitter and LinkedIn awareness campaigns by designing graphics, researching hashtags and writing copy to advance Caveon’s reputation as thought leader.

  • Implemented social media metrics reporting to inform content decisions.

Jan. - May 2020
Caveon
Graphic Design · Social Media Analytics · Copywriting

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Content Intern

  • Pitched stories to external communications team. Attended and photographed media events.

  • Managed sweepstakes in partnership with external firm. Led social media & email marketing campaigns and paid digital advertising. Researched schools and built outreach lists.

  • Developed style guide for social channels and wrote fact sheets for media.

May - Dec. 2019
Arizona Public Service
Press Release Writing · Social Media Content Creation · Crisis Comms

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External Communications Intern

  • Wrote press releases, researched and developed media lists for clients including the Scottsdale League for the Arts events and the Lash Lounge.

  • Pitched to local and national media.

  • Designed event wrap-up collateral to demonstrate results to clients.

  • Interviewed experts and wrote 19 technical and profile features on engineering discoveries.

  • Contributed over 200 content pieces to weekly newsletters.

  • Maintained events calendar.

  • Maintained average 9% click-through-rate on email newsletter (compared to 2.3% industry average CTR)

  • Increased sales of Arizona Tax Guide by 12%. Managed project from start to finish, including author communication, printer RFP and marketing.

  • Chronicled past and present organization activities, including videography, photography and optimizing storage system for storing content

  • Drove action and donations to support the ASCPA’s educational foundation and PAC

  • Manage changes as the ASCPA’s forum changed providers. Oversaw design updates and communicated to membership.

Oct. 2017 - Dec. 2018
Ira A. Fulton Schools of Engineering
(Arizona State University)
Journalism · Email Newsletters · Wordpress

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Science/Technology Writer

Jan. - May 2019
The Knight Agency
Writing for Public Relations · Press Pitching · Media Research

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Public Relations Intern

Education

Master in Mass Communication
Arizona State University

4.0 GPA
Highlights: Data journalism, nonfiction creative journalism, capstone rotation in the Digital Audiences Lab

Bachelor’s in Journalism & Mass Communication
Arizona State University

3.8 GPA
Highlights: public relations campaign management, investigative reporting, capstone rotation in the Public Relations

Certifications

  • Google Ads Display Certification | Expires Dec. 2025